Jessie Lai - Portfolio Library

Jessie Lai

Professional Product Experience Highlights

Enterprise Storage Products

Ultrastar DC SN650: Marketing assets and product demos.
Ultrastar DC SN540 & Ultrastar ZN540 (1st ever ZNS Product): Lead Product Manager

Flash Memory Summit
Santa Clara, CA - August 2022

Academic Portfolio (Santa Clara University)

Business Strategy & Innovation

New Product Innovation.pdf

New Product Innovation

Achievement: Designed a minimum viable product and go-to-market strategies and plan.

Salubri - Entrepreneurship.pdf

Entrepreneurship

Achievement: Built a new business from scratch and pitched to VC investors.

Nordstrom Business Strategy.pdf

Business Development and Strategy

Achievement: Established a new strategic business segment to maintain Nordstrom leading position in the retail industry.

Technical Marketing

Marketing & Brand Leadership

Achievement: Provided marketing and branding recommendations to maintain the company brand and attract more customers to increase revenue.

Marketing & Account-Based Marketing

Account-Based Marketing

Achievement: Designed an Account-Based Marketing plan and operations for a startup.

Irvine Company Technical Marketing.pdf

Technical Marketing Plan

Achievement: Delivered a technical marketing plan that included new marketing strategies to increase sales by 20% for Santa Clara Square Apartment Homes/Irvine Company.

Research & Strategic Negotiation

Global Perspective - Vietnam - Culture.pdf

Global Perspective - Vietnam

Achievement: Researched Vietnam current economy, foreign policies and manufacturing environment.

Negotiation Entrepreneurship.pdf

Entrepreneurship Venture Capital Negotiation

Achievement: Prepared for a strategic negotiation in a mock VC deal.

Venmo Enterprise Platform Strategy.pdf

Tech Platform Enterprise

Achievement: Understood how to build a successful tech platform enterprise.

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